Waystone Books

BRAND IDENTITY + ILLUSTRATIONS

Nestled in the village of Dunvegan on the Isle of Skye in Scotland, Waystone Books is a cozy bookseller and year-round community space in a city that tends to go quiet when the tourist season ends.

For a brand so ooted in their community it was essential to draw inspiration from the local landmarks, landscape and wildlife. A handsome gannet with a glowing lantern was the perfect mascot—a cheerful guide leading the way to a welcoming space where folks can come together.

Colors of stone, cold ocean and pulpy paper pair with arts and crafts era lettering to complete the look for this courageous, imaginative brand.

Learn more at waystonebooks.co.uk