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Jake Arians is an ex-pro football player who now devotes his time to running youth football camps where kids from all walks of life get training, support, inspiration, and a head start through the next steps of their football careers. There are a number of similar camps throughout the country, and Arians wanted to re-enter the market with a website that would rival those of the best and most well-known. After metting and discussing his goals and vision, a marketing study was performed that gave us a good idea what the competition was doing, and how best to reach his intended audience. We created a marketing mix that included an enhanced corporate identity that is consistantly used throughout his web presence, postcards, business cards, postoers, and cross-branding with sponsors, All this was designed and produced with future expansion in mind. In the next year, Arians has plans to spread his camps/combines into 10 other cities, making him a nationally-known figure in college and pro recruitment. Website: www.ariansfootball.com
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